Thimbles worth of opinion
Symetrically challenged
Registered: Aug 2000
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I'm just one thimble, imagine an army OF THOUSANDS!
McKenna's militia takes on America's `Fox factor'
Ambassador arms Canadians in U.S. with facts, figures
Begins campaign against negative image of Canada
Jul. 2, 2005. 08:15 AM
http://www.thestar.com/NASApp/cs/Co...tarSource=email
TIM HARPER
WASHINGTON BUREAU
WASHINGTON—Canada's ambassador to the United States marked Canada Day by embarking on an ambitious new goal — mobilizing more than a million Canadians in the U.S. to take their country's message to Americans.
Frank McKenna wants the "Canadian diaspora'' to be armed with facts, to debate Americans, to lobby when Washington makes decisions that can hurt Canadians and to try to counter the "Fox factor," referring to the U.S. television network, which often spreads disinformation and feeds a negative perception of its neighbour to the north.
McKenna is enlisting Florida snowbirds, northern exiles in Arizona, Hollywood comedians and actors, investment bankers in New York and professors and students at universities across the United States.
He sent out 6,000 missives to his grassroots pioneers yesterday and plans to have distributed 100,000 by the end of next week.
The scheme has won applause from former diplomats and those who deal in bilateral affairs, but at the same time the enormity of the idea is staggering because it would entail turning a largely invisible, quiescent expatriate community into more aggressive cheerleaders.
For starters, McKenna wants his new recruits to tell their American neighbours and co-workers that:
# Canada is the largest source of imported crude oil in the U.S., bigger than Saudi Arabia or the yet untested reserves of Iraq.
# The country has rotated 13,500 troops in the war on terror, has committed $300 million to rebuilding Iraq and is about to deploy a reconstruction team to Afghanistan.
# None of the Sept. 11, 2001, terrorists entered the U.S. from Canada.
# Canada-U.S. trade supports more than five million American jobs.
In an interview with the Toronto Star before playing host to Canada Day celebrations at the Canadian embassy in the shadow of Capitol Hill, McKenna said he is emulating efforts of other countries that have called on their citizens abroad to educate local citizens and change perceptions.
It has worked for India, Ireland and Greece, he said, and Australia is embarking on a similar program.
"It's not novel,'' he said. "But it is for Canada."
McKenna even mused about the need for a Canadian cabinet minister in charge of the expatriate community, but said that was "a big step down the road."
"Over time, I'm hoping this network will be in the millions," he said. "Then all of a sudden we've multiplied our efforts exponentially and we have a lot more people out there armed with information.
"We want them to be armed with facts so if they are in a debate with Americans they can provide the Canadian perspective," McKenna said.
"We know we're a bit of prey for the Fox News type of shows."
In the interview, he said he has been "daunted and stunned" by the complexity of the U.S. government system and has learned that lobbyists are the navigators in Washington.
McKenna said he would like to use his newfound Canadian army as lobbyists themselves. He cited the need for travellers who frequently cross the Canada-U.S. border to let Washington know that a proposal to require passports for such travel would hurt local border businesses and tourism in both countries.
In short, McKenna wants Canadians here to follow his lead.
Even though he has begun his tenure here with a blitz of U.S. media, he concedes his message would need almost infinite repetition to make a dent in such a noisy media market.
The federal government has made his job easier, he said.
"You can't sell a bad product," he said. "It doesn't matter whether you're a good salesperson or not.
"Canada's product has improved."
He said more spending on the military at home, the Canadian presence in Afghanistan and its role in providing help to Sudan have improved Ottawa's standing and "gives us more credibility" with the administration.
The former New Brunswick premier also had a message for Canadians at home as both countries celebrate independence holidays this weekend.
"We have to be very careful about overblown rhetoric," he said. "We don't get a lot of attention here, but we can get attention here for the wrong reasons.
"We have to be careful that we're not sanctimonious. We have to recognize the United States has assumed a different role in the world than us and it's a role we're not prepared to play.
"So we shouldn't be so judgmental about a country that has chosen to play that role."
Canada may have made the proper decision to stay out of Iraq, McKenna said, but Canadians shouldn't be judgmental about a country that is losing its young in a war every day.
He said he was surprised about the lack of knowledge Americans show about Canadians, but says the feeling toward the country here is one of warmth.
"They don't often know why, but that seems to be the case."
McKenna spoke bluntly about the complexity of the U.S. government and the multiplicity of media as two things which have surprised him in his first four months on the job.
"Having dinner every month or two with some interesting people is not enough to move this city," he said. "You've got to have a multi-faceted strategy that involves everything from a constant presence on Capitol Hill to a relationship with the administration to using allies within the United States effectively."
The "sheer magnitude" of the media in the United States makes it very difficult to get any share of public mind in this country, McKenna said.
"I see potential scandals which surface here every single day which flash across the television screen and disappear into the ether,'' he said. "In Canada (they) would have been enough to bring down the government.''
He cited a newspaper account of Homeland Security spending waste, a story which barely lasted a single news cycle.
"In Canada, that would have been the subject of a multi-year commission of inquiry and would have brought the government to its knees.''
"It was a one-hour story here."
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